In the past couple of days, I’ve been blasted with the following advert from the Department for International Trade of UK Government.
I take no issue on the content or creative aspect of this add, but let’s think about who did it for a second. great Britain is the same country who voted to leave the European Union just 2 years ago, mainly because of Immigration. Every study I read says that the Immigration of PEOPLE to the UK was the focal issue for those who voted “Leave”.
So, how amazing is it to find that 2 years later and 6 months before the final date to leave EU, Britain is now interested in other sorts of Immigration, Money Immigration. People from Portugal, Poland, and so many other countries are clearly not welcomed in the land of the Queen, but their money can immigrate anytime.
The lack of coherence is not really a surprise, but I couldn’t let this go without discussing this commercial. Money over People has been a staple many countries and regimes, and clearly great Britain trust more in Euro signs than Europeans.
Under Review 